BOOK · [2370]
Blue Ocean Strategy
Business
The case for competing where there is no competition — building markets rather than fighting for them. DHH lists it first among the five business books that 'lit a bulb' for him, summed up as: build something novel.
Endorsed By
1 PERSON-
David Heinemeier Hansson
“Blue Ocean Strategy: Build something novel.”
From DHH's June 2018 tweet listing 'Five business books that lit a bulb' — Blue Ocean Strategy heads the list.