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Blue Ocean Strategy cover

Blue Ocean Strategy

W. Chan Kim, Renée Mauborgne

Business

The case for competing where there is no competition — building markets rather than fighting for them. DHH lists it first among the five business books that 'lit a bulb' for him, summed up as: build something novel.

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  • “Blue Ocean Strategy: Build something novel.”

    From DHH's June 2018 tweet listing 'Five business books that lit a bulb' — Blue Ocean Strategy heads the list.

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