BOOK · [2180]
Creativity, Inc.
Business
The Pixar co-founder's account of building a creative organization that survives its own success — candor, post-mortems, and protecting fragile early ideas. Hassabis calls it a brilliant book and has drawn explicitly on its lessons for DeepMind.
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“There's brilliant book called creativity Inc that was written about Pixar. I try to collect together all these different experiences and figure out how to translate them into a scientific context.”
Hassabis cites Catmull's Pixar memoir as a direct influence on how he thinks about running DeepMind as a creative research organization.
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Fifth A Year of Books pick, announced March 3, 2015. Zuckerberg later cited it as one of two books that changed how he thinks about innovation.
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“This book is one of the most intimate looks behind the scenes of a company's culture”
Page cites a TED Ideas reading-list article quoting Joe Gebbia.
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“The founding story of Pixar was superb read.”
Recommended in a tweet by Alexis Ohanian.
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