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BOOK · [2885]

Focus cover

Focus

Al Ries

Business

Business

Al Ries's marketing book arguing companies win by narrowing, not broadening, their focus. Endorsed by Ben Horowitz.

Endorsed By

1 PERSON
  • Ben Horowitz
    “An excellent book on branding, naming, and marketing.”

    Page cites a Quora answer listing Ben Horowitz's favorite books.

    www.quora.com