BOOK · [2334]
Influence
Psychology
Six levers — reciprocity, commitment, social proof, authority, liking, scarcity — that explain why a remarkable amount of decision-making isn't decision-making.
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Endorsed By
7 People-
Munger's single most-gifted book; he named it a frequent and persistent recommendation and treated Cialdini's six principles as core entries in his latticework of mental models.
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“The most mind-bending book you can imagine, because it essentially taught you always humans are flawed and influential.”
Lütke pairs Influence with High Output Management as the two foundational business books he read as a young CEO.
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Cited as one of Levchin's favorite business books in a Product Hunt blog interview.
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“[Read this book] in order to navigate the world with heightened awareness for how we're always being influenced/manipulated.”
Recommended in a tweet by Alexis Ohanian.
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#6 on the all-time Hacker News books list.
Found on
6 SOURCEs- Charlie Munger's Recommended Books (Farnam Street) reading list
- tim.blog · The Tim Ferriss Show Transcripts Tobi Lutke reading list
- blog.producthunt.com · Max Levchin Daily Routines Startup Advice and Working with Elon Musk 296d15521d3 reading list
- twitter.com tweet
- hackernewsbooks.com · Top Books on Hacker News reading list
- Patrick Collison's Bookshelf reading list
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