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Measure What Matters cover

Measure What Matters

John Doerr

Business

Doerr's manifesto for OKRs (Objectives and Key Results), the goal-setting system that Andy Grove taught him at Intel and that he then carried into Google, Bono's ONE campaign, and the Gates Foundation. Hoffman recommends it for both first-time founders and seasoned CEOs.

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Endorsed By

3 People
  • “Whether you're a seasoned CEO or a first-time entrepreneur, you'll find valuable lessons, tools, and inspiration in the pages of Measure What Matters.”

    Hoffman is among the named blurb endorsers on the Penguin Random House and Amazon listings for Doerr's book.

  • “Management tips from a brilliant business leader.”

    Bill Gates reviewed the book on his Gates Notes blog.

  • “I wish I had had this book nineteen years ago, when we founded Google. Or even before that, when I was only managing myself!”

    Page wrote the book's foreword and is credited on the cover ('I wish I had had this book...').

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