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Nuts! cover

Nuts!

Kevin Freiberg

Business

A business case study of Southwest Airlines and its unconventional, people-first culture under founder Herb Kelleher. The book explores how Southwest built loyalty, low costs, and lasting profitability by prioritizing employees, humor, and a distinctive corporate culture.

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  • Mohnish Pabrai
    “Many books on $LUV. Must understand the culture.”

    Recommended for understanding Southwest Airlines' ($LUV) culture.

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