BOOK · [2706]
Pre-Suasion
Popular Science
Robert Cialdini on shaping decisions before the moment of choice. Recommended by Michael Mauboussin.
Endorsed By
1 PERSON-
Naval Ravikant
“Influence was fundamental and had a lot to teach. Presuasion is good but closer to a single-themed book.”
The page cites a Naval tweet comparing it to Influence.