BOOK · [2706]
Pre-Suasion
Popular Science
Robert Cialdini on shaping decisions before the moment of choice. Recommended by Michael Mauboussin.
Endorsed By
1 PERSON-
“Influence was fundamental and had a lot to teach. Presuasion is good but closer to a single-themed book.”
The page cites a Naval tweet comparing it to Influence.
Found on
1 SOURCE- twitter.com tweet
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