BOOK · [3028]

The 22 Immutable Laws of Marketing

Business

Al Ries and Jack Trout's concise rules of marketing, anchored on the idea that customers can remember a brand for only one thing. Recommended by Brian Armstrong.

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Brian Armstrong
“Most brands try to do and be too much, but the customer can only remember you for one thing”

The page cites Brian Armstrong's '14 Books That Changed The Way I Think' Medium post.

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