BOOK · [2272]
The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger
Business
The story of Malcolm McLean and how a steel box collapsed the cost of shipping by orders of magnitude, rewiring global trade. A favorite case study for understanding how a single primitive can reshape an entire economy.
Endorsed By
2 People-
Tobi Lütke
Cited on the Tim Ferriss Show as an example of finding biographies of key innovators to understand paradigm shifts; Lütke uses Malcolm McLean's shipping container as a model for how a single primitive can collapse costs.
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Bill Gates
Recommended on Gates's Read This Twice profile.