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The Endurance: Shackleton's Legendary Antarctic Expedition
History
The story of Ernest Shackleton's 1914 Antarctic expedition, his ship crushed by ice, and the two-year ordeal in which he brought every one of his men home alive. Altman used Shackleton's family motto, 'by endurance we conquer,' as the title and thesis of a blog post on the most underrated startup virtue.
Endorsed By
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“by endurance we conquer (Ernest Shackleton's family motto) struck me as a great piece of startup wisdom.”
From Altman's 2013 blog post 'By endurance we conquer,' written while he was reading the book. He uses Shackleton's Antarctic ordeal as a startup parable for grit.
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