BOOK · [4425]
Where the Suckers Moon
Business
A detailed account of the advertising industry told through the story of the Subaru account and the agency Wieden+Kennedy. It explores how brands are built, the creative and business tensions in advertising, and what makes campaigns succeed or fail.
Endorsed By
1 PERSON-
Selected as a favorite book on building a brand that ages well.
Found on
1 SOURCE- twitter.com tweet
Readers Who Endorsed This Also Endorsed
6 BOOKs-
A Guide to the Good Life: The Ancient Art of Stoic Joy
1 shared endorser
-
Draft No. 4: On the Writing Process
1 shared endorser
-
Endurance
1 shared endorser
-
Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application
Jason Fried, David Heinemeier Hansson, Matthew Linderman
1 shared endorser
-
Lifespan
1 shared endorser
-
Maverick
1 shared endorser