BOOK · [4913]
Yes!
Yes!
Psychology
A practical guide to the science of persuasion, presenting research-backed techniques for influencing decisions. Co-authored with Robert Cialdini and Steve Martin, it distills persuasion psychology into actionable strategies.
Endorsed By
1 PERSON-
Charlie Munger
“I suggest Yes!.”
Munger's recommendation at the 2008 Berkshire annual meeting, transcribed in the linked article.