BOOK · [4913]
Yes!
Yes!
Psychology
A practical guide to the science of persuasion, presenting research-backed techniques for influencing decisions. Co-authored with Robert Cialdini and Steve Martin, it distills persuasion psychology into actionable strategies.
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1 PERSON-
“that's called "Yes." So here's two books that I suggest you add to your class.”
Munger's recommendation in CNBC's transcript of the 2008 Berkshire Hathaway annual meeting.
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