techcrunch.com/2020/12/09/gift-guide-the-best-books-for-2020-as-recommended-by-vcs-and-techcrunch-writers-part-2/ ↗

Traction

Gino Wickman

“Actionable advice for business owners of all kinds, not just startup founders. A great reminder that not every business is a startup, but it is definitely true that every great startup must learn to be a great business if they are to truly reach their ultimate potential.”