tim.blog/2018/03/10/tim-ferriss-show-transcript-joe-gebbia/ ↗

Seth Godin

“That concept was imbued into the early days of Airbnb”

Seth Godin

“Make something people want to talk about.”

William McDonough

“Hugely influential”

Paul Hawken

Page cites the Tim Ferriss Show transcript with Joe Gebbia mentioning the book; no quote shown.