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Positioning: The Battle for Your Mind recommended by Stewart Butterfield from x.com
This source supports 1 book recommended by Stewart Butterfield: Positioning: The Battle for Your Mind.
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Visit source: x.com/stewart/status/1398702840563044352 ↗Recommended by Stewart Butterfield
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Positioning: The Battle for Your Mind
“I first read it almost 20 years ago and there is rarely a working day where the basic ideas don't explicitly come into the conversation. 7+ years since launching Slack, positioning is still our biggest challenge.”