BOOK · [2289]
Rational Ritual
Academic
Chwe explains why rituals, ceremonies, and Super Bowl ads work: they create common knowledge — everyone knows that everyone knows. Quietly load-bearing for anyone designing social products.
Endorsed By
1 PERSON-
Seventh A Year of Books pick, announced March 31, 2015 — directly relevant to designing social products.
Found on
1 SOURCE- en.wikipedia.org reading list
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