SOURCE · [1458] · READING LIST
tim.blog/2023/01/25/bill-gurley/ ↗
Recommended by Bill Gurley
On this list
7 BOOKs-
Competitive Strategy: Techniques for Analyzing Industries and Competitors
“the most efficient short-form MBA that one can find... 80 percent or 90 percent of the entrepreneurs I meet would benefit greatly by reading the first three chapters.”
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The Innovator's Dilemma
“does an amazing job of describing why startups can compete with big companies.”
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
“how a startup should kind of sequence their customer base as they grow.”
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How Innovation Works
Recommended on The Tim Ferriss Show (#651), January 2023, where Gurley praised both of Ridley's books as 'fantastic and spectacular'; also referenced on Twitter as an elegant follow-up to The Rational Optimist.
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