BOOK · [2201]

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Business

The canonical map of why visionary early adopters and pragmatic mainstream buyers behave nothing alike, and why most tech startups stall in the gap between them. Moore's playbook for picking a beachhead segment and crossing the chasm is still the default vocabulary of B2B go-to-market.

AI Study Tools

Ways to absorb this book faster

—

Key points

Not available for this book

16 min read

Slides

Flip through the big ideas

Open →

28 min read

Chapter-by-chapter companion

A guided walk through every chapter

Open →

Endorsed By

6 People

Andrew Ng

fs.blog · Short List Books New Things

“For B2B, I recommend 'Crossing the Chasm'”

Ng's go-to recommendation for B2B founders, cited in his Farnam Street reading list interview.
Chris Dixon

twitter.com

“One of five business books Chris Dixon recommended on Twitter.”

Listed in a tweet by Chris Dixon recommending five business books.
Andrew Chen

andrewchen.com · Ten Classic Books That Define Tech

Listed first in Chen's 'Ten classic books that define tech' essay on andrewchen.com.
Bill Gurley

tim.blog · Bill Gurley

“how a startup should kind of sequence their customer base as they grow.”

Recommended on The Tim Ferriss Show (#651), January 2023.
Drew Houston

tim.blog · The Tim Ferriss Show Transcripts Drew Houston

“And then there's a book called Crossing the Chasm, which is another classic. It's a book on marketing, technology in marketing... how do technology products make their way from early adopters to the mainstream.”

Named on The Tim Ferriss Show #334 (2018).
Sebastian Thrun

mckinsey.com · Sebastian Thrun

One of Thrun's picks on McKinsey's annual summer/leadership reading list.