BOOK · [4921]
Different: Escaping the Competitive Herd
Business
Harvard professor Youngme Moon argues that brands win by being genuinely different rather than incrementally better. Chen singles it out as a bonus pick alongside his ten tech classics.
Endorsed By
1 PERSON-
Andrew Chen
Named as the bonus book in Chen's 'Ten classic books that define tech' essay on andrewchen.com.
Found on
1 SOURCE- andrewchen.com · ten classic books that define tech reading list