BOOK · [4921]
Different: Escaping the Competitive Herd
Business
Harvard professor Youngme Moon argues that brands win by being genuinely different rather than incrementally better. Chen singles it out as a bonus pick alongside his ten tech classics.
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Named as the bonus book in Chen's 'Ten classic books that define tech' essay on andrewchen.com.
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1 SOURCE- andrewchen.com · Ten Classic Books That Define Tech reading list
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