BOOK · [4931]
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Business
Levinson's classic on winning attention and customers with creativity and energy instead of a big budget. Houston read it on the roof of his MIT fraternity house, and credits it with planting the seed for Dropbox's scrappy, no-money-required growth tactics.
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“There's a concept from a book that I had read on that roof called Guerilla Marketing, which is like how do you get attention and users for your product if you have no [money]?”
Named on The Tim Ferriss Show #334 (2018).
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